The fög media research fund supports research on the transformation of the public sphere and its implications for opinion formation, trust in companies, organizations, and institutions, as well as the related dynamics of reputation.
Since 2020, the fög media research fund has supported the Research Center for the Public Sphere and Society (fög) at the University of Zurich, helping to sustain its research on changes in the public sphere. The fög is a leading research center for media and the public sphere, with extensive national and international networks, including collaborations with the University of Oxford.
The ever-increasing complexity of today’s media has an impact on society.
Its research focuses on how information is produced, disseminated, and consumed today, and on the mechanisms that shape opinion formation and trust. How is digitalization changing the way people access information and form opinions? How does it influence trust in companies and organizations? And what risks arise from increased visibility in digital public spaces?
The fög media research fund therefore builds bridges between scientific excellence and practical relevance for politics, business, and society—at a time when disinformation, polarization, and digital dynamics are shaping public debate.
The advisory board is made up of the following members:
